POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT (PGDMM)
Special
Features:
Programmes approved by DEC (New Delhi)
Excellent Study Material
Personal Contact Programmes
Excellent Learning Resource Centre
Semester System
Fees :
Diplomas & 1st year of
PG Diplomas & 1st year of Advanced Diplomas (Rs)
2nd year of
PG Diplomas and 2nd year of Advanced Diplomas (Rs)
Programme Fees
12,000
12,000
Registration Fees
1,000
--
I Card & Marksheet Fees
100
100
Examination Fees
2,000
2,500
Total Fees
15,100
14,600
Library
Fees :
Students can avail the library facility on payment of
refundable Library deposit of Rs. 1,000/- and library fees
of Rs. 1000/- per year.
Eligibility
Criteria :
For PG Diploma & ADV Diploma
Programmes
1 year Diploma Programme
Bachelors Degree (10+2+3) in any discipline from any recognized University
or equivalent degree recognized by Association of Indian Universities (AIU)
2 year Post Graduate Diploma Programme and Advanced Diploma Programmes
Bachelors Degree (10+2+3) in any discipline from any recognized University or
equivalent degree recognized by Association of Indian Universities (AIU) with minimum
50% marks at Graduation Level. OR
Bachelors Degree (10+2+3) in any discipline from any recognized University or
equivalent degree recognized by Association of Indian Universities (AIU) with
minimum 2 years of work experience
PROGRAMME
STRUCTURE :
Semester I
Management Functions and Behaviour
Management of Human Resources
Economic and Social Environment
Corporate Social Responsibility
Information Systems for Managers
Semester II
Consumer Behaviour
Marketing for Managers
Sales Management
Management of Machines and Materials
Strategic Management
Semester III
Marketing Research
Quantitative Analysis for Managerial Applications
Product Management
International Marketing
Advanced Strategic Management
Semester IV
Marketing of Services
Management of Marketing Communication & Advertising
