| Dear Student,
At the onset of your career it is most important for you
to understand the importance of practical implications of
the theoretical fundamentals. The fundamentals that you had
been learning so far in the first year of the curriculum need
to be tested in the harsh waters of the market. Industry interface
is the most vital component for any management course; it
gives a holistic approach and pragmatic perspective towards
the fundamentals and its implications.
All this is to inform you about the final project that you
are required to do during the course of the second year. Let
us understand first why we need to do the project as a part
of the academic programme. A project is a means to apply your
conceptual knowledge of the subject. A project is the practical
application of the concepts and theories, which you study
as a part of academics. It helps you to widen your horizons.
It helps to build a bridge between your textbook knowledge
and the practicality of the business. The final project topic
should be selected keeping in mind the discipline in which
you are doing your specialization. It can broadly be divided
into four different categories namely,
- Marketing
- Finance
- Business Management
- H.R.
Whatever the subject may be, the project report normally
follows a standard framework. Guidelines for the standard
format are given below: |
| Guidelines
for the standard format are given below: |
|
1. Title of the project |
The project should
start with the details of the project title, your name,
registration number and the name of the faculty to whom
it is submitted. |
| 2.
Acknowledgements |
A brief thank you note
to the people who have helped you in the project. |
| 3.
Table of contents |
List of the various
topics covered in the project along with the page numbers. |
| 4.
Body of the project |
This would include
the detailed report. |
| 5.
Annexure |
This will contain the
graphs, charts or any other data you need to attach which
serves the purpose of the report. |
| 6.
Bibliography |
List of books, magazines,
journals, websites etc. referred by you. |
| |
|
| The
body of the report will include the following : |
| 1.
Objectives of the project |
The main purpose of
the project |
| 2.
Scope of the project |
The aspects covered |
| 3.
Executive Summary |
It is the most important
part of the project. It is a snapshot of the project.
It should be ideally 2-3 pages, A-4 size and not more
than that. It helps the readers to know what the project
is all about. It should cover all the findings, conclusions
or recommendations. |
| 4.
Research Methodology |
It is the method used
to do the research, which can be primary or secondary.
In case of primary research the methodology of research,
mention the source of data. |
| 5.
Findings |
It is the heart of
the project. The findings should be divided into three
parts; Introduction, Main Content and Conclusion |
| 6.
Suggestions/Recommendation
|
This would be your
views/ opinions on the project. You can give comments,
but they should be justified and logical |
|
| |
GENERAL
GUIDELINES FOR WRITING
|
- The project has to be in printed form with font size of
12 and on A4 paper
- It should be spiral bound
- The length is not important, but the content is.
- Always adhere to deadlines
A few topics in different disciplines are given below; it
is just an indicative list to give you an idea as to the different
kinds of projects that can be done. It need not necessarily
be these topics. The topic you select could be in the organization/industry
that you are working in. You have the liberty to select any
topic with the approval of the HOD, Department of Distance
Learning. You need to send us a list of at least three topics
in order of your preference. We will then approve a topic,
and give you the go ahead. You can always make an academic
project into a Corporate Project by doing live case studies
on companies based on your project topic. For e.g. Effectiveness
of Sales Promotion & Advertising in Pidilite. It is always
preferable to do a live project to gain a better understanding
of the topic.
Marketing:
- "Indian consumer is a unique consumer"
- Customer Relationship Management
- Competition Analysis for a sector
- Effectiveness of Sales Promotion & Advertising
- Emerging trends of Retailing in India
- Brand Failure
Finance:
- Mergers & Acquisitions
- Investment Feasibility study
- Future of derivatives in India
- Study of growth prospects of Mutual Funds in India
- Banking Sector - PSUs are here to stay
Human Resources:
- 360 degree Appraisal
- Performance Appraisal
- Assessment Centres
- Competency Mapping
- eneral Management:
- Balance Score Cards
- Knowledge Management
- BPO's - Future or Fad
- What is important? - Strategising or Implementation
|
One should select his/her own topic in such a way as to
get maximum advantage out of it, both in terms of learning
and broadening horizons.
Thank you,
HOD, Department of Distance Learning.
|
| "A journey of thousand miles, must
been with a single step" - Lao Tsu |
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